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Ed McLaughlin

Robert G. Tobin Professor of Marketing; Director, Undergraduate Program

Primary Research Areas

  • applied economics
  • food system and/or policy
  • international

Graduate Fields

Research Focus

My research focuses on the activities that support and relate to the marketing of food products. This might be new product development, industry structure, efficiency issues and consumer behavior.

Educational Background

  • Ph.D., Michigan State University, 1983
  • M.S., University of Vermont, 1977
  • B.S., St. Lawrence University, 1970

Research Grants

  • CASE STUDY OF LOCAL FOOD SYSTEMS IN NEW YORK STATE

Selected Publications

PubMed Listings

Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.

Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-
424.

Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.

McLaughlin, E. W. 2004. The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine, vol. 39S2: 81-87.

Gomez, M. I., Rao, V. R., McLaughlin, E. W. 2004. Depth and allocation of trade promotions: Evidence from the US supermarket industry. Proceedings from the European Association of Agricultural Economists, Paris, France, May.

Gomez, Miguel, Edward W. McLaughlin, and Dick R. Wittink. Forthcoming. Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing.

Perosio, Debra J., Edward W. McLaughlin, and Sandra Cuellar. 2003. A menu of opportunity: Produce in the foodservice industry. Newark, DE: Produce Marketing Association.

Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink. 1998. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing 74(2): 223-45.

Park, J. L., and E. W. McLaughlin. 1998. New developments in grocery manufacturer and distributor marketing programs: A survey of U.S. wholesalers and retailers. Journal of Food Distribution Research 29:15-23.

McLaughlin, Edward W., Debra J. Perosio, and John L. Park. 1998. Retail logistics and merchandising in the USA: Current status and requirements in the Year 2000. International Journal of Retail and Distribution Management 26(2):97-105.

McLaughlin, Edward W., and Vithala R. Rao. 1991. Decision criteria for new product acceptance and success: The role of the trade buyer. Westport, CT: Greenwood Publishing.